Showing posts with label tv. Show all posts
Showing posts with label tv. Show all posts

Sunday, November 17, 2013

WHY DO MEDIA AND CITIZENS IGNORE THE MILITARY ?

LOPSIDED MEDIA COVERAGE of MILITARY MATTERS
Musings
By
VIKRAM KARVE

I have before me the Sunday Edition of The Times of India (Sunday Times) [November 17, Pune Edition].

The top banner headline, covering almost two-thirds of the first page of the newspaper is devoted to the incomparable cricketing icon Sachin Tendulkar, and rightly so, since he retired yesterday after a fantastic cricketing career and was conferred the nation’s highest civilian honour – The Bharat Ratna.

The rest of the first page is occupied by other main headlines pertaining to the weather in Pune, other miscellaneous news items, the News Digest column and an almost quarter-page colour advertisement.

Tucked away in an insignificant tiny slot, towards the bottom of Page 1, there is a brief news item comprising a few lines about the commissioning of Air Craft carrier INS Vikramaditya into the Indian Navy (The full report has been banished to page 9 of the newspaper).

It seems that the newspaper does not think this military event is of sufficiently high significance to merit a bigger headline or prominent place.

I noticed the same thing on TV yesterday where it was Sachin Tendulkar dominating the news all over throughout the day (and rightly so, for his spectacular achievements do deserve all the adulation).

But is it proper for the electronic media to almost ignore the news of INS Vikramaditya – I did not see any TV channel covering live the commissioning ceremony of the warship.

I am a fan of Sachin Tendulkar and he fully deserves the prominence given by the media for his magnificent contribution to the nation throughout his glorious cricketing career.

But is it fair to ignore an important military event like commissioning of an Aircraft Carrier which has a significant bearing on India’s defence capabilities?

I agree that in today’s world, as far as citizens and media are concerned, sportsmen are given much more importance than soldiers.

But tell me, God Forbid, if there is a war tomorrow – do citizens and media expect sportsmen to pick up their sporting gear (cricket bats, hockey sticks et al) and rush to the battlefield to fight the enemy?

By the way, I once saw on TV that Sachin Tendulkar was conferred the Honorary Rank of Group Captain in the Indian Air Force and I am sure he will agree that the citizens and media ought not to totally ignore the soldier, sailor and airman and they must not treat military news as insignificant.

It seems that today’s media in India is obsessed with cricket and politics.

As far as matters military are concerned, the media neither thoroughly covers them nor has in-depth knowledge of defence subjects.

The citizens too are not very interested in security matters, despite the fact that we have one of the largest armed forces in the world and spend a huge amount of money on defence.

I hope the media introspects on this and gives balanced coverage to news pertaining to military matters and the armed forces and the citizens too evince take more interest in defence issues.

As an afterthought, a question arose in my mind:

Eminent persons from almost all fields have been awarded the Bharat Ratna – Freedom Fighters, Politicians, Social Reformers, Academicians, Artists, Sportsmen, Scientists, Businessmen, persons from other fields too.

But has any eminent military personality been awarded the Bharat Ratna?



Friday, May 10, 2013

TWITTER and PUBLIC RELATIONS – PR 2.0


TWITTER and PUBLIC RELATIONS – PR 2.0
By
VIKRAM KARVE


TWITTER

Twitter is highly effective in disseminating news almost instantaneously.

Twitter’s easy accessibility has made it everyone’s personal newswire.

Twitter is interactive.

Since it provides an interactive experience, Twitter is Web 2.0.

This means that twitter focuses on user collaboration and facilitates sharing of user-generated content by the means of “re-tweeting”.

Owing to the enormous world-wide reach, high speed and vast synergy of Twitter, if you put a news item or news link on twitter, it can go viral within seconds by re-tweeting and become “trending news”.

Users can add their own comments, content, pictures, videos and internet links and thereby add value and credibility by interpretation and analysis.

Twitter has enabled everyone to become a “citizen journalist”.

You can write a news report on your blog and post the link on Twitter, or tweet a news item you have read on the internet with a clickable link, or you can instantaneously tweet a news-picture you have clicked or write a caption or a news item.

Twitter has trending topics, which can define and prioritize news and establish news trends for the Main Stream Media (MSM) to follow.

Today, because of its sheer mass of information, Twitter has the power to drive the Main Stream Media.

The fantastic speed of dissemination of news on the internet ensures that “Breaking News” first happens Twitter much before TV News Channels.

Twitter leads, other media follows.

Twitter has thwarted attempts by the Main Stream Media to suppress, “censor”, ignore, downplay, whitewash, manipulate or misreport news.

In many cases, efforts to present news in a biased distorted or skewed manner have been exposed owing to the first-hand reporting of news on Twitter by citizens.

Main Stream Media cannot afford to ignore Twitter unless it wants to be isolated and lose credibility.

The huge presence of Journalists, Electronic and Print Media Organizations on Twitter bears testimony to the relevance, importance and power of Twitter.

Owing to its instantaneous speed and tremendous reach, Twitter has a huge power to affect your reputation in a split second with devastating effect.

Therefore, in order to ensure good reputation management and effective public relations, organizations cannot afford to ignore Twitter


PUBLIC RELATIONS – PR 1.0 and PR 2.0

Traditional “first generation” unidirectional Public Relations (PR 1.0) is hopelessly outmoded to cope up with Web 2.0 Technologies like Twitter.

In order to meet the challenges of Web 2.0, what we now need is “second generation” bidirectional interactive Public Relations or PR 2.0.

In the same way as Web 2.0 has “democratised” the Information Management, PR 2.0 will “democratise” Public Relations.

Traditional “unidirectional” methods of PR 1.0 like the impersonal Press Release and the formal Media Briefing will have to be supplemented by online PR Techniques like Twitter Media Release (TMR).

TMR is a “press release” posted on Twitter, tweeted in such a succinct and appealing way that it will enhance the likelihood of the content being “re-tweeted” extensively thereby facilitating widespread dissemination in a speedy effective manner.

In “unidirectional” PR 1.0 your job ends when the Press Release is issued or the Press Briefing is concluded.

In PR 2.0 your job begins the moment you “tweet” your TMR (Twitter Media Release).

You have to be alert and constantly monitor the progress of your TMR (by observing retweets and messages) and ensure effective interaction by quick response to comments, feedback and related news.

Speed of “publication” is most essential when it comes to news and Twitter is fastest and most synergistic way of disseminating news.

Today’s world of information technology driven “digital PR” has created an inescapable need for PR 2.0 in order to deal with Web 2.0 Social Media Platforms comprising various internet based online social networking tools like Facebook, Twitter, Blogs, LinkedIn, Google, Wikis etc.

Of all these Social Media Platforms, as far as News Dissemination and Management is concerned, Twitter is the most potent and effective.

Most Organizations, including the Main Stream Media, have taken cognisance of the importance of PR 2.0 and you can see their increasing presence on Twitter and other Social Media Platforms like Blogs, Facebook and LinkedIn.

PR 1.0 was one-dimensional Public Relations.

The role of the traditional PR 1.0 was to disseminate information to various people in order to achieve publicity.

PR 2.0 is interactive Public Relations.

PR 2.0 recognizes the power of the people.

The focus of PR 2.0 is to engage with the users and stakeholders, to interact and connect with people, in order to achieve Synergistic Public Relations.

VIKRAM KARVE
Copyright © Vikram Karve 2013
Vikram Karve has asserted his right under the Copyright, Designs and Patents Act 1988 to be identified as the author of this work. 
© vikram karve., all rights reserved. 

NB:
No part of this Blog may be reproduced or utilized in any form or by any means, electronic or mechanical including photocopying or by any information storage and retrieval system, without permission in writing from the Blog Author Vikram Karve who holds the copyright.
Copyright © Vikram Karve 2013. All Rights Reserved

Did you like reading this blog post?
I am sure you will like all the 27 stories in my book  COCKTAIL an anthology of Short Fiction.
To order your COCKTAIL please click any of the links below:

http://www.flipkart.com/cocktail-vikram-karve-short-stories-book-8191091844?affid=nme
http://www.indiaplaza.in/cocktail-vikram-karve/books/9788191091847.htm
http://www.apkpublishers.com/books/short-stories/cocktail-by-vikram-karve.html

COCKTAIL ebook
If you prefer reading ebooks on Kindle or your ebook reader, please order Cocktail E-book by clicking the links below:
AMAZON

http://www.amazon.com/dp/B005MGERZ6
SMASHWORDS
http://www.smashwords.com/books/view/87925


Foodie Book:  Appetite for a Stroll
If your are a Foodie you will like my book of Food Adventures APPETITE FOR A STROLL. Do order a copy from FLIPKART:
http://www.flipkart.com/appetite-stroll-vikram-karve/8190690094-gw23f9mr2o

About Vikram Karve

A creative person with a zest for life, Vikram Karve is a retired Naval Officer turned full time writer and blogger. Educated at IIT Delhi, IIT (BHU) Varanasi, The Lawrence School Lovedale and Bishops School Pune, Vikram has published two books: COCKTAIL a collection of fiction short stories about relationships (2011) and APPETITE FOR A STROLL a book of Foodie Adventures (2008) and is currently working on his novel and a book of vignettes and an anthology of short fiction. An avid blogger, he has written a number of fiction short stories and creative non-fiction articles on a variety of topics including food, travel, philosophy, academics, technology, management, health, pet parenting, teaching stories and self help in magazines and published a large number of professional  and academic research papers in journals and edited in-house journals and magazines for many years, before the advent of blogging. Vikram has taught at a University as a Professor for 15 years and now teaches as a visiting faculty and devotes most of his time to creative writing and blogging. Vikram Karve lives in Pune India with his family and muse - his pet dog Sherry with whom he takes long walks thinking creative thoughts.

Vikram Karve Academic and Creative Writing Journal: http://karvediat.blogspot.com
Professional Profile Vikram Karve: http://www.linkedin.com/in/karve
Vikram Karve Facebook Page:  https://www.facebook.com/vikramkarve
Vikram Karve Creative Writing Blog: http://vikramkarve.sulekha.com/blog/posts.htm
Email: vikramwamankarve@gmail.com
Twitter: @vikramkarve
      
© vikram karve., all rights reserved.

Monday, January 7, 2013

MAINSTREAM versus SOCIAL MEDIA - BALANCE AND CREDIBILITY IN NEWS REPORTING


MAINSTREAM versus SOCIAL MEDIA
BALANCE AND CREDIBILITY IN NEWS REPORTING
Musings
By
VIKRAM KARVE

When I was a small boy, after dinner, I would sit with my father and listen to the 9 o’clock news on All India Radio (AIR). Then we would all go to sleep. Once in a while we would tune into BBC for the World News.

Later, with the advent of Television (TV), I started watching the news bulletin every night on Doordarshan.

I liked the no-frills simple style of AIR and Doordarshan.

Then, there was the information technology boom. It was fascinating to see the proliferation of news channels blaring round the clock with breaking news in so many languages. The TRP driven channels were each trying to outdo the other in packaging and presenting news in an aggressive style not seen before. For a simple viewer like me, bombarded with news 24/7 and with so many options, it was difficult to choose from the “information overload” of “News”.

Now, I have decided to stop watching News Channels on TV.

I am going to get my News from the Internet, primarily via the Social Media like Twitter and Facebook and also via Google, Yahoo, YouTube and various News Sites and e-newspapers. I can read most of the regional, national and international newspapers online too.

I have decided to stop watching Indian Mainstream Electronic Media TV News Channels for three reasons:

1. Most Mainstream TV News Channels focus on “Views” rather than “News”. Instead of reporting factual news in an objective and unbiased manner they “process” the news with their own views and broadcast the news as if they are trying to “brainwash” the viewer by bombarding him with subjective opinionated and biased views. Prime Time “Debates” to propagate “Views” are given more priority than telecasting simple accurate authentic “News”.

2. Mainstream TV News Channels are “Delhi-Centric”. An incident in Delhi or NCR is blown out of proportion whereas a similar incident in a distant city or remote mofussil rural part of India is either ignored or just given a passing mention.

3. Mainstream Media TV Channels do not seem to be “neutral” non-aligned and independent. Instead of telecasting news in a fair, transparent, independent, non-partisan and even-handed manner, on occasions, they seem to exhibit bias, partiality and imbalance. To a balanced viewer it appears as if they are taking sides. Whereas some acts and statements are given undue prominence, sometimes even quoted out of context, and highlighted as “breaking news”, similar acts and statements by others are either not reported at all or just given a cursory mention. Thus, while watching news, even an open-minded viewer gets an impression that news channels are opinionated and subjective in their approach.

Whenever I switch on the TV to watch the news I want credible reportage which is authentic, accurate, prompt, fair, objective and unbiased.

I want to watch debates conducted in a balanced even-handed equitable manner with all participants given fair opportunity to air and discuss their views.

That is why I am going to watch BBC and CNN for the international news.

And as far as the indigenous news is concerned, I am going to try to get it from the Internet and Social Media, and maybe I will watch a few Regional TV News Channels for the local news.

And yes, for nostalgic sake, I am going to watch the news bulletin on Doordarshan and hear the 9 o’clock news on All India Radio too.

Let’s see how it works out. At least, I will go to sleep early, unruffled by the prime time debates that generate more heat than light.

Tuesday, September 25, 2012

CUSTOMER RELATIONSHIP MANAGEMENT TATASKY DTH TV – Taking the Customer for Granted


CUSTOMER RELATIONSHIP MANAGEMENT
TATA SKY DTH TV – Taking the Customer for Granted
Musings
By
VIKRAM KARVE

I love watching old English Classic Movies.

That is one of the main reasons why I selected TATA SKY DTH TV since TataSky had TCM Channel which showed evergreen Hollywood Classics.

Suddenly, on the 12th of September 2012, I found to my dismay that TCM Channel had disappeared.

When I complained to TataSky Customer Care, I got a terse reply that TataSky had dropped TCM Channel. That’s all, in a tone that implied – “we have dropped the channel and you can go up the gum tree for all we care”.

They hadn’t bothered to inform loyal customers like me regarding this abrupt unilateral decision. Of course, In India, no one bothers to take the customer’s consent or feedback. Everyone takes the customer for granted. Very few companies treat the customers with courtesy and respect.

I have written this about TataSky but I have had a similar experience of dropping of channels with Dish TV as well.

If a customer does not pay his subscription on time these DTH companies immediately stop your service and charge a penalty for reconnection, but they do not keep their end of the bargain and do not deliver the channels they have promised. For example, I had paid my monthly subscription in advance for a pack which included the TCM Channel. Just imagine the fate of those who had paid an annual subscription for this pack in advance.

When they drop channels from their packs, they do not reduce the monthly subscription. I feel TataSky must refund subscription on pro rata basis for the channels  they drop from time to time.

Like TataSky, most other DTH and Cable TV Companies also seem to be indifferent to the customer and take customer loyalty for granted. They never deliver what they promise. Maybe it is because the customer really does not have much of a choice owing to monopoly due to cartelisation. Maybe genuine competition will improve things for customers.

Is abrupt dropping of TCM Channel by TataSky a deficiency in service? Can some one tell me if there is a regulator for the DTH Industry where I can complain.

Well, after such experiences, I have learnt one lesson.

Never fall for traps of various “offers” these DTH companies keep luring you with from time to time, since they can always drop channels and change packs once you have paid up the entire subscription.

Always pay on a monthly basis and never pay a lump-sum advance subscription which will restrict you with the DTH operator for one year or more.

If you pay your subscription on a monthly basis you have the option of “dropping” DTH and Cable Operators like TataSky if they abruptly drop channels.

There is a slogan: CUSTOMER IS KING

Maybe that is true in some cases, but I have seen that, at least in India, on many occasions customers are treated like dirt – with indifference, and sometimes, with contempt.

From time to time, I will share some of my experiences of customer service – where I have been treated like a king, where some companies make sustained efforts to get customer loyalty, and I will also tell you about instances where I have been treated like dirt, with indifference and disdain.

Tuesday, June 26, 2012

PUNE NOSTALGIC MEMORIES - Movie Town Pune

Some time ago I wrote a series of articles on yesteryear Pune - A Punekar Walks Down Memory Lane.


Here is a piece on the CINEMATIC HERITAGE OF PUNE  titled MOVIE TOWN PUNE


I hope you will enjoy these reminiscences, and maybe this will tempt you to  hark back to your good old days too. Please do let me know if you liked this article and comment – I look forward to your feedback.  

A PUNEKAR WALKS DOWN MEMORY LANE
Movie Town Pune
CINEMATIC HERITAGE OF PUNE
By
VIKRAM KARVE

In the 1960s and 1970s, Pune was a lovely place to live in. Pune is known as The Queen of the Deccan and was truly a beautiful city with a salubrious climate and a laid-back relaxed lifestyle and that is why it was considered a “pensioners’ paradise”.

Pune was the birthplace of the Indian Film Industry at Prabhat Studio (where The Film and Television Institute or FTII are located now), and it is probably due to Pune’s Cinematic Heritage that The National Film Archives of India or NFAI is located here) and maybe that is why Pune had a large number of cinema theatres to cater to the finer appetites of Punekars who loved theatre and cinema and the fine arts.

They say, that at one time, in India, only Mumbai had more cinema theatres than Pune. Cinema Theatres added the word “Talkies” after their names and most of these “single-screen” movie halls (as they are derisively called now) have disappeared, or are in quite a dilapidated condition, struggling to make ends meet, and some are on the verge of shutting down.

Now, with the proliferation of multiplexes, Pune is like any other faceless metropolis, and, probably, most of today’s young and restless avid moviegoers, who throng the multiplexes for a movie and a good time, hardly know anything about the cinematic heritage of Pune. By the way, I too love the multiplex experience but I also cherish nostalgic memories of those “good old days” so let me walk you down memory lane and tell you about it.

The first film I probably saw was The Guns of Navarone (1961) and I think I saw it at ALAKA which exhibited English Movies. WEST END in Pune Camp, famous for its Soda Fountain and reclining chairs in the balcony, also exclusively showed English Movies, and so did the nearby NEW EMPIRE and HINDVIJAY at Deccan Gymkhana, and in Alaka, West End, New Empire and Hindvijay we saw a lot of those ageless action-packed Westerns like The Good, The Bad and The Ugly (1966), Mackenna's Gold (1969) and numerous John Wayne movies, of which Hatari (1962) is my all time favourite and, of course, classics like MY FAIR LADY (1964) and THE SOUND OF MUSIC (1965).

Later, ALAKA would screen the inimitable Dada Kondke Marathi blockbusters which celebrated golden jubilees and HINDVIJAY would have a 70 MM screen showing the latest Hollywood blockbusters. But, I remember seeing Pakeezah (1972) there too. Opposite the Bus Depot, next to Poona Coffee House, where KFC is now, was DECCAN where I saw many films, including Jewel Thief (1967) wearing a “jewel thief cap” which was a rage then.

Another film I clearly remember seeing was Dosti (1964) at MINERVA near Mandai. I was in the 4th standard, and there was a special show for our school, then I saw it again with my grandmother. Dosti ran for 25 weeks in Pune (maybe a Golden jubilee of 50 weeks in Mumbai) and the silver jubilee was celebrated with a band playing the film’s popular songs outside Minerva Theatre.

Near Minerva was ARYAN. Aryan was the oldest cinema in Pune (maybe in India too) and I remember seeing morning shows of Charlie Chaplin and Laurel and Hardy comedies, though Aryan exhibited Marathi films in its regular shows. Also near Mandai towards Budhwar Peth was GLOBE (later renovated, air-conditioned and renamed SHREENATH) and further down was VIJAYANAND which showed English movies at the 1 o’clock afternoon matinee show and Marathi films in regular shows.

Most of the cinemas were located either on (or slightly off) Laxmi Road. If you walked down from Alaka Chowk towards camp, you first had VIJAY on your left, then BHANUVILAS in the next lane to your left, some more distance ahead if you turned towards Appa Balwant Chowk side you had PRABHAT, PARAMOUNT (RATAN) and VASANT. I remember seeing many great Marathi films like Paathlag, Jaga Chya Pathivar and Amhi Jato Amucha Gavi in the 1060s with my grandparents in these cinemas.

Though PRABHAT used to screen Marathi films, I remember seeing Aradhana (1969), since I had to run all the way to our place on Tilak Road to get my granny’s specs which she had forgotten (Yes, as a young boy I was physically fit. And, by the way, we cycled all over Pune, including for movies, and all the cinema theatres had robust cycle stands where we would park our cycles safely).

Ahead, opposite City Post Office, there was SRIKRISHNA, and behind at the end of the lane called Dane Ali opposite GLOBE, was  VIJAYANAND, which was “out of bounds” as it was in the red light area or bakaal vasti, as my grandmother put it. 

On the other side of Laxmi Road, quite far away, on the way to the railway station, towards KEM Hospital in Rasta Peth, there was APOLLO (the first air-conditioned cinema in Pune) which had no balcony.

And as you walked on Laxmi Road towards Quarter Gate, to the right was ALPANA Talkies.

In Pune Camp there were CAPITOL (now called VICTORY), NISHAT and LIBERTY. There was JAIHIND at Khadki (then called Kirkee) and across the Bund Garden bridge towards Yerawada, famous for its Jail, was GUNJAN, but then we never ventured that far, as hardly anyone lived across the river on Nagar Road.

Then came the advent of 70 MM and we had ALANKAR (near Pune Railway Station), RAHUL (in Shivajinagar), NATRAJ (in place of HINDVIJAY), SONMARG (Timber Market), APSARA (Gultekdi) , MANGALA (opposite PMC), NILAYAM (behind Peshwe Park) and LAXMINARAYAN (near Swargate). I remember seeing PATTON (1970) with my grandfather in glorious 70 MM at Rahul, where I now go to eat seafood at the restaurant rather than see a movie.

Now the multiplexes culture has taken over and you forget a movie the moment you finish seeing it. In fact, “multiplex movies” are designed to make their money over the weekend – it seems that the sole aim is to make money and not to produce memorable films which create a lasting impression in the viewers’ minds. But let me tell you, I too love the multiplex experience – the atmosphere, the food, the everything. One has to change with times.

I don’t like to live in the past and brood over “the good old days” – but there is no harm in harking back to the past once in a while to evoke delightful memories of the “good old days”. That is why I have written this. I enjoyed writing this – I hope you enjoyed reading it too. Do let me know and I will tell some more about my “good old days” in Pune.

Here are links to some more of my articles in the same series on the Heritage of Pune

Dear Reader, before you click the links to the posts above, please comment on MOVIE TOWN PUNE and share your memories of Pune and your hometown. I look forward to your feedback.

VIKRAM KARVE
Copyright © Vikram Karve 2012
Vikram Karve has asserted his right under the Copyright, Designs and Patents Act 1988 to be identified as the author of this work.
© vikram karve., all rights reserved.
Did you like this article?
Why don't you read my recently published anthology of Short Fiction COCKTAIL - Stories About Relationships. 
I am sure you will like all the 27 stories in COCKTAIL
To order your COCKTAIL please click any of the links below:
http://www.flipkart.com/cocktail-vikram-karve-short-stories-book-8191091844?affid=nme
http://www.indiaplaza.in/cocktail-vikram-karve/books/9788191091847.htm
http://www.apkpublishers.com/books/short-stories/cocktail-by-vikram-karve.html
COCKTAIL ebook
If you prefer reading ebooks on Kindle or your ebook reader, please order Cocktail E-book by clicking the links below:
AMAZON
http://www.amazon.com/dp/B005MGERZ6
SMASHWORDS
http://www.smashwords.com/books/view/87925

About Vikram Karve

A creative person with a zest for life, Vikram Karve is a retired Naval Officer turned full time writer. Educated at IIT Delhi, ITBHU Varanasi, The Lawrence School Lovedale and Bishops School Pune, Vikram has published two books: COCKTAIL a collection of fiction short stories about relationships (2011) and APPETITE FOR A STROLL a book of Foodie Adventures (2008) and is currently working on his novel and a book of vignettes and short fiction. An avid blogger, he has written a number of fiction short stories, creative non-fiction articles on a variety of topics including food, travel, philosophy, academics, technology, management, health, pet parenting, teaching stories and self help in magazines and published a large number of professional research papers in journals and edited in-house journals for many years, before the advent of blogging. Vikram has taught at a University as a Professor for almost 15 years and now teaches as a visiting faculty and devotes most of his time to creative writing. Vikram lives in Pune India with his family and muse - his pet dog Sherry with whom he takes long walks thinking creative thoughts.

Vikram Karve Academic and Creative Writing Journal: http://karvediat.blogspot.com
Professional Profile Vikram Karve: http://www.linkedin.com/in/karve
Vikram Karve Facebook Page:  https://www.facebook.com/vikramkarve
Vikram Karve Creative Writing Blog: http://vikramkarve.sulekha.com/blog/posts.htm
Email: vikramkarve@sify.com 


© vikram karve., all rights reserved.

Sunday, May 13, 2012

WILL SATYAMEV JAYATE COVER ALCOHOLISM


ALCOHOLISM
A Major Social Problem
By
VIKRAM KARVE

There is a country liquor bar on the main road near my house in Pune. You probably will not believe it, but the bar opens at 6 o’clock in the morning and you will be surprised to know that there are customers eagerly waiting for their first drink of the day.

This morning on my way to Taljai Hills for my morning walk, I saw a familiar face - that comparatively well dressed man who is unfailingly there every morning. He was shaking with Delerium Tremens (DT) as he desperately waited for his first drink of the day – his early morning dose of alcohol.

On my way back I saw that this man was dead drunk and was being helped into an auto-rickshaw to drive him to his house since he was so inebriated that he was in no condition to walk the short distance to his house. He would be back after a few hours for his second drink, then a third, maybe a fourth, and the same sequence of events would repeat themselves.

Someone told me that this man was once a successful manager in the corporate world, but his alcoholism had ruined him and reduced him to this state where he could afford only country liquor. They said that the man who now looked like a skeleton was once a handsome healthy sportsman before his alcoholism destroyed him.

The man lived with his joint family, his wife, his brothers, their wives, children, grandchildren, et al. Owing to his alcoholism he was a big embarrassment to his entire family and the only reason they had not thrown him out was because he owned the bungalow where they lived. But they did not allow him to drink at home and that is why he came to the country liquor bar. Someone said that his family members had made all efforts to make him give up drinking, but in vain, and now they had given up hope and were fed up with his drinking and were waiting for him to die.

There was a time when there was prohibition in Maharashtra and you could not drink alcohol in Pune. But that was long back – maybe around 50 years ago. Now liquor flows freely and there are bars and shops selling booze all over. A large number of people, from all strata of society, from all age groups ranging from students to senior citizens, drink alcohol regularly, and many become dependent on alcohol and risk ruining their lives by turning into alcoholics.

It is a common sight to see inebriated people lying dead drunk in a state of unconsciousness on the roads and footpaths of Pune throughout the day. This evening I saw a sorry spectacle of a wife and small son trying to lift a drunkard (who had fallen down outside the bar on the pavement). They wanted to take him home and, in his drunken stupor, the man was hurling filthy abuses at his wife and son. I have witnessed young boys and girls pass out drunk, and unable to hold their liquor, they puke and wallow in their vomit, after binge drinking sessions at high falutin watering holes which have sprouted all over the place to cater to the alcoholic cravings of the nouveau riche IT Nerds and wealthy students. In these places, drunken brawls are quite commonplace and drunken driving is on the rise.

Someone told me that the scourge of alcoholism is a Pan-India phenomenon, rapidly proliferating in urban as well as rural areas, in villages, towns and metros, penetrating in all strata of society, and, you may be surprised, but many women too are succumbing to this disease.

Alcoholism is a disease and its effects are worse than tobacco. Smoking affects the smoker whereas alcoholism affects the entire family and society around too. They say that smoking ruins your body, affects you physically, but alcohol affects both your body and your brain, and, in the long run, damages you physically and mentally too. Like smoking, alcohol has an adverse effect on health, but unlike smoking, efforts are not being made to discourage people from drinking alcohol. In fact, easy availability of alcoholic drinks, and, lack of taboo due to increasing globalisation of culture, are facilitating, even encouraging, consumption of alcohol.   

All of us need to be made aware of the dangers of drinking alcohol and to what extent alcoholism has affected our country and society. I wish Aamir Khan and the director Satyajit Bhatkal and his team cover this topic in Satyamev Jayate.

Making people aware of a problem is the first step towards solving the problem. 

Satyamev Jayate has done yeoman’s service by creating awareness of the ills plaguing our society like female foeticide and child sexual abuse. I hope this program will highlight the dangers of alcoholism, both in our rural and urban society.

VIKRAM KARVE
Copyright © Vikram Karve 2012
Vikram Karve has asserted his right under the Copyright, Designs and Patents Act 1988 to be identified as the author of this work. 
© vikram karve., all rights reserved.

Did you like this article?
I am sure you will like the 27 short stories from my recently published anthology of Short Fiction COCKTAIL
To order your COCKTAIL please click any of the links below:
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http://www.apkpublishers.com/books/short-stories/cocktail-by-vikram-karve.html

COCKTAIL ebook
If you prefer reading ebooks on Kindle or your ebook reader, please order Cocktail E-book by clicking the links below:
AMAZON
http://www.amazon.com/dp/B005MGERZ6
SMASHWORDS
http://www.smashwords.com/books/view/87925

Foodie Book:  Appetite for a Stroll
If your are a Foodie you will like my book of Food Adventures APPETITE FOR A STROLL. Do order a copy from FLIPKART:
http://www.flipkart.com/appetite-stroll-vikram-karve/8190690094-gw23f9mr2o

About Vikram Karve

A creative person with a zest for life, Vikram Karve is a retired Naval Officer turned full time writer. Educated at IIT Delhi, ITBHU Varanasi, The Lawrence School Lovedale and Bishops School Pune, Vikram has published two books: COCKTAIL a collection of fiction short stories about relationships (2011) and APPETITE FOR A STROLL a book of Foodie Adventures (2008) and is currently working on his novel and a book of vignettes and short fiction. An avid blogger, he has written a number of fiction short stories, creative non-fiction articles on a variety of topics including food, travel, philosophy, academics, technology, management, health, pet parenting, teaching stories and self help in magazines and published a large number of professional research papers in journals and edited in-house journals for many years, before the advent of blogging. Vikram has taught at a University as a Professor for almost 15 years and now teaches as a visiting faculty and devotes most of his time to creative writing. Vikram lives in Pune India with his family and muse - his pet dog Sherry with whom he takes long walks thinking creative thoughts.

Vikram Karve Academic and Creative Writing Journal: http://karvediat.blogspot.com
Professional Profile Vikram Karve: http://www.linkedin.com/in/karve
Vikram Karve Facebook Page:  https://www.facebook.com/vikramkarve
Vikram Karve Creative Writing Blog: http://vikramkarve.sulekha.com/blog/posts.htm
Email: vikramkarve@sify.com
      
© vikram karve., all rights reserved.

Thursday, November 3, 2011

THE DIRTY DOZEN


Just watched THE DIRTY DOZEN on TCM. 

Made in 1967 this is one of my all time favourite movies. The Dirty Dozen is one of those evergreen classics, so entertaining, that you can see it again and again and enjoy it even more. 

I remember that this movie was one of those notable English movies that completed a silver jubilee run of 25 weeks. 

Yes, those days a film had to run for at least 25 weeks to be declared a hit, not like the forgettable multiplex movies of today which are made with the sole aim of making money and declared successful on the collections of just one weekend. 

That’s why the durable golden oldies like THE DIRTY DOZEN (and many old Hindi Films too) have repeat value and you enjoy watching them again and again. 

“The Dirty Dozen” is first class entertainment so don’t forget to watch it whenever you get a chance.