How to Manage Your Online Reputation

ONLINE REPUTATION MANAGEMENT (ORM) MADE SIMPLE 

Are You Aware of Your Online Reputation...?

Last evening I had an interesting discussion with at the Pune Bloggers Meet with a writer/author turned Blogger. 

He asked me: “Is it important to be active on the internet – especially on the social media...?” 

“Yes...” I said, “because if you don’t take charge of your online reputation – then someone else will...” 

My friend wanted me to explain in detail.  

Since we were talking on our mobile cellphones – I told him that I had written on this topic more than 3 years ago – and – I shall update that article and post it on my blog for him and other interested readers to read.

So – here is the article...

DIGITAL FOOTPRINT, WEB IDENTITY AND ONLINE REPUTATION

Is Your “Online Reputation” Overshadowing Your “Offline Reputation”...?

Tips for Managing Your Web Identity

By

VIKRAM KARVE

DIGITAL FOOTPRINT

Soon – a time will come – when Your Digital Footprint will carry more weight than what you write on your Resume or CV.

I am sure you know the meaning of the term “DIGITAL FOOTPRINT”.

Your digital footprint is the record or trail left by all the things you do online on the internet.

Your Digital Footprint includes all your Social Media activity (on Social Networking Sites like Facebook, Twitter, LinkedIn, Quora, WhatsApp, Instagram, Snapchat etc) – your Blogging and Online Writing – all information about you on the internet – on various websites – your browsing history – your online subscriptions – any photo galleries and videos you have uploaded or others have uploaded about you – essentially, anything on the Internet with your name on it.

Anything you post, tweet, comment, or “like” on a blog/social media – or what others post about you – is going down as a permanent record in cyberspace on your digital footprint.

In a nutshell – your digital footprint is everything on the internet that is about you.

Since you rarely think twice about putting things online – your digital footprint can be pretty large and extensive without you even realizing it.

Have you ever “Googled” yourself...?

An easy way to check out your digital footprint is to “Google” your own name – and you will be amazed when you see number of hits and the extensive and diverse information about you on the internet.

ONLINE REPUTATION

In today’s world you have Two Reputations:

1. OFFLINE REPUTATION (in the physical real world)

2. ONLINE REPUTATION (in the virtual world or cyberspace)

Unless you are a celebrity – your “offline reputation” is restricted and known to only those persons in your proximity, at work, in your social circles and personal life.

However – your “online reputation” is all pervasive – and is available for scrutiny by anyone throughout the world who has access to the internet.

If I want to know about you – all I have to do is to “google” your name or search your details on websites, search engines or social networks.

Potential employers – or prospective spouses – or those desirous of getting into a relationship with you – can easily carry out a basic background check on you by just surfing the internet.

(Earlier – before the advent of the internet – you had to ask some mutual acquaintance – or make discreet inquiries – or hire a detective to find out information about somebody)

The fact of the matter is that – in today’s connected world – your “online reputation” is easily accessible – and it matters more than your “offline reputation”.

In the same way that your “personality” (real-world offline identity) is important for your “offline reputation” – your “online identity” plays an important role in determining your “online reputation”.

ONLINE IDENTITY

Your ONLINE IDENTITY consists of two things:

1. What you say about yourself on the internet (your “Owned Identity”)

2. What others say about you on the internet (your “Earned Identity”)

OWNED IDENTITY

Your OWNED IDENTITY comprises whatever information you upload on the internet.

Your owned identity will comprise so many things like:

1. Whatever you upload on social networking sites like Facebook, Google+, LinkedIn, Twitter, Instagram, Quora, WhatsApp, Snapchat etc including your profiles, pictures, photos, status reports, tweets, comments – anything and everything you upload about yourself.

2. Your Blogs

3. Your Websites (personal, professional and company)

4. All your writings and postings on the web which you post on the internet on various websites, online journals and e-magazines, forums, networks, groups, emails, documents, presentations – anything and everything you put on the internet.

5. Various “profiles” and “avatars” you create on the web – like, for example, your profiles on job search sites and matrimonial sites.

To put it metaphorically – your owned identity is like when you get yourself inked with a permanent tattoo – it can never be fully erased.

EARNED IDENTITY

Your EARNED IDENTITY is what others “say” about you on the internet.

Your earned identity includes:

1. Information about you on Social Networking Sites like postings about you on Facebook by your friends (status, tags, pictures, photos, comments), recommendations and endorsements on LinkedIn, Retweets/Mentions of your Tweets by others on Twitter etc

2. Articles, Blog Posts, Wikis, Biographical Writings etc written about you which are available on the internet (these are things written about you by others – what you write about yourself on the internet becomes a part of your owned identity)

3. Various “profiles” created by others about you at various places on the web.

4. Various networks and websites that link to you

5. Miscellaneous information about you available on the internet – for example, your examination results uploaded online by your university, education board, UPSC etc or results of job selection interviews promulgated online.

To use a metaphor – your “Earned Identity” is like “Branding” an animal – where a permanent mark is stamped on you by someone else.

YOUR ONLINE REPUTATION IS A COMBINATION OF BOTH YOUR “ONLINE IDENTITIES”:

1. YOUR OWNED IDENTITY (in Your Control) 

and

2. YOUR EARNED IDENTITY (Not in Your Control)

Your “owned identity” is in your control.

You must be circumspect about what you upload on the internet.

Even a small slip-up online – like an injudicious piece of writing on your blog – an indiscreet photo, an imprudent relationship status update or a stray remark on social networks – or a careless comment – has the potential of damaging your reputation in future – and may cause you harm in your offline life.

Your “earned identity” is not in your control.

Sometimes – your “earned identity” matters more than your “owned identity”.

This is because people may be curious to find out what others have to say about you – than what you say about yourself.

Even if you avoid the internet altogether – you cannot avoid having an “earned identity”.

This is because someone else may upload some writing or material about you on the web – especially if you are a celebrity – or remain in the news for something or the other.

That is why famous people – like ancient philosophers, politicians and writers – who lived much before the advent of internet – have “earned identities” – and consequently they have “online reputations”.

So remember – going offline and avoiding the internet is not the solution – it is similar to a pigeon closing its eyes to avoid seeing danger – or an “ostrich burying his head in the sand” approach.

In today’s information technology driven connected world – you cannot afford to bury your head in the sand like an ostrich – and live in denial.

You cannot avoid an online reputation.

Whether you like it or not – whether you use internet or not – you will have an online reputation.

So – it is in your interest to be aware of your digital footprint, web identity and online reputation – and try your best to manage these to your advantage.

MANAGING YOUR DIGITAL FOOTPRINT, WEB IDENTITY AND ONLINE REPUTATION

Do a simple experiment.

Just “Google” your name and see the results of the search.

What are the top few results?

How many “hits” pertain to your “owned reputation”...?

How many “hits” pertain to your “earned reputation”... ?

Which “hits” appear on top and on the first page...?

If you want to manage your online reputation – you must ensure that links pertaining to “owned reputation” (what you say about yourself) appear as the top search results – as compared to “earned reputation” (what others say about you).

As far as your online reputation is concerned – what “you say about yourself” (owned reputation) – must have more prominence – than what “others say about you” (earned reputation).

Remember that your “owned identity” and “owned reputation” are in your control – because you can always control what you want to “say” about yourself on the internet.

But – your “earned identity” and “earned reputation” may not be in your full control – since you cannot control what others “say” about you on the internet.

Therefore – in a nutshell – if you want to control your online reputation – you will have to “say” more about yourself on the internet – than others “say” about you.

How do you do this...?

It is simple.

Get active on the internet – Blog regularly – Tweet vigorously – and maintain a dynamic presence on social networking sites like Facebook, LinkedIn, Google+, Quora, Instagram etc and on various Forums and Groups – and make sure you network effectively.

You must be conscious of your “online reputation”.

With the proliferation of the internet – your “online reputation” will overshadow your “offline reputation”.

Remember – if someone wants to do a background check on you, for whatever reason – to hire you for a job – to check you out as a marriage prospect – or they just want to find out more about you – all they have to do is to “google” your name.

Then – they can ingeniously delve a bit – and explore your online identity (web shadow) – and discover your online reputation – yes – all that will matter is your online reputation.

Therefore – it is imperative that you establish an effective web presence – and be proactively conscious of your digital footprint, web identity and online reputation.

You must be careful to build a good online reputation.

Once you do that – you must make constant efforts to monitor your digital footprint – and – manage your online reputation meticulously

VIKRAM KARVE

Copyright © Vikram Karve 
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Disclaimer:

These are my personal views. I am not an IT Professional or SEO Expert. I am a simple internet user, a Blogger and user of Social Networks. These tips are based on my personal experience. They may or may not work for you, so please do your own due diligence while using the internet.

Copyright Notice:

No part of this Blog may be reproduced or utilized in any form or by any means, electronic or mechanical including photocopying or by any information storage and retrieval system, without permission in writing from the Blog Author Vikram Karve who holds the copyright.

Copyright © Vikram Karve (all rights reserved)

Revised and Updated Version of My Article First Posted by me Vikram Karve at 9/13/2013 05:58:00 PM (13 Sep 2013) under the title:ONLINE REPUTATION MANAGEMENT Tips for Building and Managing Your Web Identity By VIKRAM KARVE on this blog at url: http://karvediat.blogspot.in/2013/09/online-reputation-management.html  and later revised and posted online by me a number of times including at urls:   http://karvediat.blogspot.in/2014/09/digital-footprint-and-online-reputation.html  and http://karvediat.blogspot.in/2015/11/is-your-online-reputation-overshadowing.html  and http://karvediat.blogspot.in/2016/03/digital-identity-how-to-manage-your.html  and http://karvediat.blogspot.in/2016/08/online-reputation-management-made-simple.html etc

AADHAAR – Enrolled Twice But Still Waiting For My Aadhaar Card

AADHAAR – Enrolled Twice But Still Waiting For My Aadhaar Card

If the new Government is serious about Aadhaar it needs to revamp UIDAI and make it accountable.

Here is my Aadhaar Story – I enrolled twice for my Aadhaar Card and on both occasions UIDAI bungled in data processing.

Despite repeated complaints for the past two years, there has been I have not received a satisfactory resolution from UIDAI and my Aadhaar Card has still not been delivered to me.

I am a Military Veteran, a citizen of India, with bonafide antecedents, but UIDAI refuses to give me a Aadhaar Card, whereas I have seen media reports of Aadhaar Cards being issued to illegal immigrants and foreigners who are not citizens of India.

The lackadaisical attitude of UIDAI pains me – maybe UIDAI feels it is not accountable to anyone.

I wrote this blog post in January 2014.

I am posting it once more for your perusal.

I want an Aadhaar Card.

I have made repeated efforts to get an Aadhaar Card.

I have enrolled, I have re-enrolled – but till today I have not received my Aadhaar Card.

My numerous complaints have not been satisfactorily resolved by the UIDAI.

Let me tell about my efforts to get an Aadhaar Card.

FIRST AADHAAR ENROLMENT

I first enrolled for Aadhaar on 08 February 2012 (08/02/2012).

The enrolment centre was located in a leading IT Software Company in Pune and Enrolment Agency was “Tera Software Ltd”

There was a big rush and I had to wait for more than 3 hours in a queue before I was enrolled.

I was issued an acknowledgement receipt with an enrolment number.

I did not receive my Aadhaar Card for over 6 months despite repeated reminders from my side.

On checking Aadhaar Status on the UIDAI website, the status would show: “Your Aadhaar Number is under generation”.

Suddenly, 10 months after enrolment, in November 2012, the status said: “Your Aadhaar enrolment could not be processed due to data process error. Please re-enroll yourself at the nearest enrolment centre”

SECOND AADHAAR RE - ENROLMENT

Accordingly, I re-enrolled myself for Aadhaar for a second time on 10 December 2012 (10/12/2012).

The Enrolment Centre was located in IDBI Bank Hinjewadi Pune and the Enrolment Agency was “Sreeven Infocom Limited”.

I explained to the lady enroller that my first Aadhaar enrolment had failed due to data process error and asked her to be extra careful and ensure that my data was collected properly.

The enroller took due care and confirmed to me that my biometric details had been recorded perfectly.

She also cross-checked my documents of Proof of Identity (PAN Card), Proof of Address (Electricity Bill in my name) and even took a Date of Birth proof document from me and attached photocopies of all these documents to the form which she was forwarding.

She assured me that I would receive my Aadhaar Card within 3 months.

I was issued an acknowledgement receipt with an enrolment number.

This time the Aadhaar enrolment acknowledgement form had additional comments like “Good Fingerprint Quality”, “Biometrics Captured Fingers (10) Iris (2) Face” etc.

I eagerly waited for my Aadhaar card.

Unfortunately, exactly the same sequence of events happened as had taken place during the first Aadhaar Enrolment.

For the first few months the status report said: “Your Aadhaar Number is under generation”.

After more than 6 months had elapsed, the Aadhaar status said: “Your Aadhaar enrolment could not be processed due to data process error. Please re-enroll yourself at the nearest enrolment centre”

Why was “data process error” occurring again and again?

What exactly are these “data processing errors” which were happening more than 6 months after enrolment?

I sent emails to UIDAI ( E-Mail id: help@uidai.gov.in ) and filled up online grievance redressal form, but I did not receive satisfactory response from UIDAI, and my case remains unresolved.

It seemed that things were moving in a circle and I was destined not to get an Aadhaar Card.

APATHETIC GRIEVANCE REDRESSAL SYSTEM OF UIDAI

It has been my experience that the UIDAI Grievance Redressal Mechanism is totally ineffective.

Since I am keen to get an Aadhaar Card and I do not want the same “data process error” to happen again and again, I made a number of complaints by email / helpline but did not receive any satisfactory response.

The only response to my complaints and grievances I received was a call from the UIDAI Mumbai Office that I should re-enroll once again (for the third time) and try my luck.

I asked the official: “This time can you please guarantee that that there will be no “data processing errors” and can you assure me that I will receive my Aadhaar Card?”

He laughed it off, saying: “Who can guarantee anything? The whole enrolment process has been outsourced to private companies. You re-enroll once more and try your luck. If your Aadhaar generation fails again, you keep trying again and again.”

This reply from UIDAI left me bewildered. I did not know whether to laugh or cry.

A few days ago, I discussed my Aadhaar woes with a friend of mine, who said matter-of-factly, “You have spent all your life in uniform serving in the Defence Services, so you don’t know anything about the outside world. In India, you cannot get anything done unless you pay a bribe.”

I was aghast.

“Do you have to pay a bribe for an Aadhaar Card?”

At first I did not believe my friend.

But then I read a news report that an Aadhaar enroller had been caught taking bribes for making Aadhaar Cards. 

What is worse, media has reported many such Aadhaar Scams where if you paid bribes you could get an Aadhaar Card made even without the necessary documents:

http://www.hindustantimes.com/india-news/cobrapost-sting-reveals-aadhaar-fraud/article1-1200003.aspx

https://aamjanata.com/cobrapost-exposes-rampant-corruption-in-uid-aadhaar-cards/

http://timesofindia.indiatimes.com/india/Aadhaar-card-scam-unearthed-in-Hyderabad/articleshow/12888048.cms

http://timesofindia.indiatimes.com/city/hyderabad/Aadhaar-scam-did-not-stop-with-kingpin/articleshow/12916396.cms

If corruption is rampant in the Aadhaar Enrolment System, it is no wonder that even illegal immigrants who are not citizens of India are being issued Aadhaar Cards, as frequent news reports say:

21 ILLEGAL BANGLADESHI IMMIGRANTS CAUGHT WITH AADHAAR CARDS

http://www.myaadhaarcard.in/aadhaar-news/21-illegal-bangladeshi-immigrants-caught-with-aadhar-and-voter-card/

DO NOT ISSUE AADHAAR CARDS TO ILLEGALIMMIGRANTS, SUPREME COURT TELL GOVERNMENT

http://www.ndtv.com/article/india/don-t-issue-aadhar-cards-to-illegal-immigrants-supreme-court-tells-centre-422374

DO YOU HAVE TO PAY A BRIBE TO GET AADHAAR CARD?

The Government keeps saying that Aadhaar Card is voluntary.

But in actual fact they are making it compulsory by making Aadhaar mandatory for LPG subsidized cylinders and other requirements.

A retired defence officer told me that soon veteran armed forces ex-servicemen of the army navy and air force will not be able to avail medical treatment under ECHS unless they had an Aadhaar Card.

The more they make anything compulsory, the more the scope for corruption.

Will the virus of corruption infect the UIDAI Aadhaar System too?

The UIDAI was headed by Mr. Nandan Nilekani, a distinguished technocrat who has achieved outstanding success in the IT Industry (at the time of writing this article).

My repeated efforts at obtaining an Aadhaar Card in an honest manner have failed, so let me ask UIDAI a simple question: “Do I have to pay a bribe to get an Aadhaar Card?”

Now that the UIDAI is headless, I want to ask the same question to the new government?

Or will the UIDAI send me my Aadhaar Card at the earliest?

Sometimes I laugh at the irony of our system:

A Military Veteran, who is a bonafide citizen of India with impeccable antecedents, and who has served the nation in uniform for his entire career life, is denied an Aadhaar Card, while media reports that large numbers of illegal immigrants who are not citizens of India are being issued Aadhaar Cards

I do not know whether to laugh or cry at our system of governance.

Please give me “Aadhaar”  ...