You must have heard Management Gurus use Military Terms while teaching Business Management.
It is quite amusing to see the increased use of military lexicon by civilians – maybe – the want to appear macho – but – of course – they are least interested in joining the military – in fact – most of these civilians who keep bandying military jargon – I doubt they have ever seen a shot fired.
Even in the ongoing COVID Pandemic – politicians and bureaucrats are using military terms like “war room” “frontline” “warriors” etc – maybe – because these terms arouse emotions.
All this reminds me of this article I had written 15 years ago...
MILITARY METAPHORS IN BUSINESS MANAGEMENT JARGON
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