Military and Social Media

MILITARY AND SOCIAL MEDIA 

Ponderings of a Veteran

By

VIKRAM KARVE 

SOCIAL MEDIA AND THE MILITARY 

A few years ago, when I first wrote this blog post, while surfing the internet, I observed that two rather unsavoury incidents pertaining to the army had gone viral on Twitter.

The first incident was a public spat between two Generals regarding seating arrangements in a cinema hall.

The second was a contretemps in AWWA (Army Wives Welfare Association). 

Recently, there was the Bomdila Incident 

Since these embarrassing incidents had gone viral on the social media, the mainstream media was forced to take notice and report these as news items in the electronic and print media, on TV and in newspapers, and thereby these unpleasant issues got wide publicity.

In the past, such issues would have been settled internally within the cocooned environment of military cantonments, and the outside world would never have come to know of these occurrences.

The advent of the social media (especially Twitter and Facebook) has changed everything.

Now, with the increasing proliferation and popularity of the social media, it is not possible to “hush up” matters, and organizations, including the military, have no choice but to be more transparent and engage with the social media.

POWER OF SOCIAL MEDIA

Social Media is a relatively recent phenomenon, but it has proliferated so rapidly and extensively that almost everyone is using social media tools like Facebook, Twitter etc

Owing to its instant and widespread reach, Social Media has overwhelmed the so-called “mainstream media” comprising print and electronic media.

As far as news reporting is concerned, Twitter is most impressive – Twitter is highly effective in disseminating news almost instantaneously.

Owing to Twitter’s instantaneous world-wide reach, the high speed and vast synergy of Twitter, if anyone puts a news item or news link on twitter, it can go viral within seconds by “re-tweeting” and become “trending news”.

Twitter focuses on user collaboration and facilitates sharing of user-generated content by the means of “re-tweeting”.

Twitter users can add their own comments, content, pictures, videos and internet links and thereby add value and credibility by interpretation and analysis.

Twitter has enabled everyone to become a “citizen journalist”.

You can write a news report on your blog and post the link on Twitter, or tweet a news item you have read on the internet with a clickable link, or you can instantaneously tweet a news-picture you have clicked or write a caption or a news item.

Twitter has trending topics, which can define and prioritize news and establish news trends for the Main Stream Media (MSM) to follow.

Today, because of its sheer volume and high-speed throughput of information, Twitter has the power to drive the Main Stream Media.

Owing to its instantaneous speed and tremendous reach, now-a-days the phenomenon of “Breaking News” first explodes on Twitter much before TV News Channels on the electronic media.

Twitter leads, other media follows.

Twitter has also brought about a sense of transparency in news reporting.

Twitter has thwarted attempts by the Mainstream Media (MSM) to suppress, “censor”, ignore, downplay, whitewash, manipulate or misreport news.

In many cases, efforts to present news in a biased, distorted or skewed manner have been exposed owing to the first-hand reporting of news on Twitter by citizens.

Main Stream Media (MSM) cannot afford to ignore Twitter unless it wants to be isolated and lose credibility.

The huge presence of Journalists, Electronic and Print Media Organizations on Twitter bears testimony to the relevance, importance and power of Twitter.

In addition to Twitter, Facebook is also very influential in information proliferation and shaping of public opinion.

CANTONMENT CULTURE

In the past, as far as “peacetime soldiering” was concerned, the Military remained cocooned in cantonments.

Maybe, cantonments are a relic of the Raj, where the military was expected to live a colonial social lifestyle in a world of its own, far away from the “natives” with whom the “sahibs” were not supposed to mingle.

This “cantonment culture” was prevalent mostly in the Army which lived in its own insulated world of cantonment life totally cut off from the outside world.

In contrast, most of the navy was located in the heart of Mumbai (then called Bombay), and Naval Officers lived all over South Mumbai along with civilians – in fact, the Navy Wardroom (Officers Mess) was located in a building called “Vasant Sagar” in Churchgate off Marine Drive in a posh civilian locality.

That is why, in earlier days, there was a huge difference between the social life and cultures of the Navy and Army, but, in due course, the Navy too started building its own secluded “cantonments” and adopting Army style “cantonment culture”.

The Military led a secluded cosseted life revolving around the facilities and amenities in the cantonment, and outsiders did not know what was going on inside.

Those days even the media treated the military like a “sacred cow” and did not interfere and nor did journalists try to pry into internal affairs of military cantonments.

If there were any issues, they were sorted out internally, away from the eyes of outside civilian world.

Thus, there was a sense of opaqueness about military matters.

It was not that scandals did not take place in the past, but since it was possible to brush things under the carpet, cover up or “hush up” embarrassing issues internally, the outside world was not aware of the goings on inside the military cantonments.

The advent of the social media (especially Twitter and Facebook) has changed everything.

Incidents in cantonments, which, in earlier times, would have remained internal issues, went viral on the social media which forced the mainstream media to take notice and report them extensively, and thereby these issues got wide publicity.

MILITARY AND SOCIAL MEDIA

Social Media is a present day reality which cannot be ignored by the Military.

In fact, it will not be beneficial for the Armed Forces to ignore the Social Media, especially Twitter.

In today’s information technology driven world, avoiding the social media may be counterproductive.

Whenever an issue pertaining to the military goes viral on the social media, if the military does not tell its side of the story on the social media, people start believing whatever is being reported on the social media (Twitter, Facebook etc) and the absence of authentic information leads to speculation and rumours.

In such situations, the military must tell its side of the story truthfully and it must do this with promptness and accuracy. 

In order to achieve this, military public relations must have an active presence on the social media, especially on Twitter.

Like the MEA PRO is effectively using Social Media, the Defence PRO must be more visible and articulate on the social media (especially Twitter) in order to ensure balance, fairness, credibility and transparency of news, views and issues pertaining to the military.

You will be surprised, but there is a rather “antiquated” school of thought, that believes in antediluvian solutions like “banning” social media in the military.

While there is justification for reasonable restrictions on the use of social media by uniformed personnel, extreme steps like prohibiting use of social media may be highly unpopular, especially amongst youngsters for whom things like Facebook, Twitter, Whatsapp etc have become an inseparable part of their life.

(As it is, the military is facing a shortage of officers and such extreme steps like banning social media may discourage many youngsters from signing up)

Let us assume, hypothetically, that the military decides to prohibit uniformed officers and personnel from using the social media.

But can the military impose such “bans” on wives (and families) of military officers and personnel...?

Military wives are civilians and are not subject to the restrictions under the army, navy or air force acts.

I mentioned earlier that Twitter has enabled everyone to become a “citizen journalist”.

Likewise, in the context of cantonments too, social media, especially Twitter, has enabled every military wife to be a “citizen journalist”.

So, suppose an incident or scandal happens in the social life of the cantonment, just one tweet from a wife is enough to make it known to the whole world, and the “news” can even go viral by repeated re-tweeting.

Such is the power of the social media that it is not possible to “hush up” inconvenient matters, or “cover up” scams and scandals (which it was quite easy to do in earlier times).

THE WAY AHEAD

I feel that it will be best for the military to actively engage with the social media and make its presence felt on Twitter and Facebook which will enable effective interactive communication and usher in a sense of transparency.

The Defence Services need to use the social media effectively to interact with the tech-savvy youth to exchange recruitment information and discuss various aspects about a career in the army navy and airforce. 

Effective “two way communication” between the defence services and the civilian youth may motivate many bright youngsters to take up a career in the armed forces.

I feel that various support organisations need to use the social media by active presence on Facebook and Twitter to effectively interact with their “Fauji customers” (serving, retired and families):

1. Defence Accounts and Pay Offices (PCDA, CPPC, Naval Pay Office etc )

2. Military Veteran and Ex-Servicemen Welfare Organisations (ECHS, DESW MoD, DGR, DESA/NHQ etc)

3. Defence Facility Providers like Health Care (DGMS, Military Hospitals), Defence Canteen Services (CSD, INCS etc), Defence Housing Organisations (AWHO, AFNHB), Institutes and Clubs, Holiday Homes etc 

4. Military Social Networks, Forums and Interest Groups (eg Regimental/Branch, Military Hobby and Sports Groups etc)

5. Social and Family Welfare Organisations/NGOs like Army Wives Welfare Association (AWWA), Navy Wives Welfare Association (NWWA), Air Force Wives Welfare Association (AFWWA) to enable barrierless interaction, seamless communication and exchange of views within members of these welfare organisations.

The possibilities are endless.

The social media is easily accessible and available to all free of cost and affords enormous opportunities.

Now it is for the military to use its ingenuity to take full advantage of the social media in an innovative manner for maximum benefit of all stakeholders.

VIKRAM KARVE

Copyright © Vikram Karve 
1. If you share this post, please give due credit to the author Vikram Karve
2. Please DO NOT PLAGIARIZE. Please DO NOT Cut/Copy/Paste this post
© vikram karve., all rights reserved.

Disclaimer:

1. This blog post is a spoof, just for fun and humor, no offence is meant to anyone, so take it with a pinch of salt and have a laugh.

2. These are my personal views, to be taken lightly. 

3. All stories in this blog are a work of fiction. Events, Places, Settings and Incidents narrated in the story are a figment of my imagination. The characters do not exist and are purely imaginary. Any resemblance to persons, living or dead, is purely coincidental.

Copyright Notice:

No part of this Blog may be reproduced or utilized in any form or by any means, electronic or mechanical including photocopying or by any information storage and retrieval system, without permission in writing from the Blog Author Vikram Karve who holds the copyright.

Copyright © Vikram Karve (all rights reserved)

This is a revised and updated version of my story written by me Vikram Karve around 5 years ago in the year 2014 and earlier posted online by me in my various Blogs a number of times including at urls: http://karvediat.blogspot.com/2014/08/social-media-and-military.html  and  https://www.quora.com/profile/Vikram-Karve/Writing-by-VIKRAM-KARVE/Social-Media-and-Defence-Services  and  https://karve.wordpress.com/2015/07/16/social-media-impact-on-armed-forces-will-social-media-improve-transparency-and-enhance-quality-of-life-in-the-defence-services/  etc 

Is “Humor in Uniform” a thing of the past...?

Having a robust “Sense of Humour” is a sign of Self-Confidence. 

In earlier days – Military Officers were known for their resilient “Sense of Humour”. 

Those days – there were plenty of dramatic activities in the Navy – and – I remember seeing (and participating in) comedy skits lampooning senior officers who took it in their stride and had a hearty laugh and got the message too (humor is the best way of getting a message across).

However – I observe – that nowadays – Defence Officers and Veterans have become “over-sensitive” – and – “Humor in Uniform” seems to have become a thing of the past. 

Let me give you an example.

Sometime ago – I was a member of a group called “HUMOUR IN AND OUT OF UNIFORM” (HIAOOU)

Unlike many passive members – I was one of the active contributing members who posted “Humour in Uniform” Stories regularly.

The biggest joke about this “Humour” group was that – most members of this “Humour” group did not have “Sense of Humour” 

One day I posted the “Humour in Uniform” story below – and – I was promptly expelled from the group – at the behest of some non-contributing “Killjoys” who thought that this story painted the services in a poor light. 

(Of course – most of these humourless “Killjoys” had never contributed anything to the “Humour” forum – the only thing they did was to criticise the posts of others)

Dear Reader: 

Please read the story – and – tell me – why do you think that this innocuous story upset the humourless “Killjoys” in Uniform (and out of Uniform)...?

Have present day Defence Officers really lost their “sense of humour” and have become overly sensitive to any criticism – albeit true – even if made in a humorous way...? 

Here is the story: 

RECRUITMENT ADVERTISEMENTS ARE LIKE FASHION SHOWS

A Story for Cadets and Subalterns

By

VIKRAM KARVE

The young under-trainee direct entry Sub Lieutenant who had just joined our ship appeared quite dejected. 

Impressed by the sleek Navy recruitment advertisements and jingoistic hype – this young officer had quit a corporate job – and – he had joined the Navy.

And now – the truth had dawned on him – that there was a big difference between hype and reality.

Life in the tough prosaic real-world Navy was quite different from the romantic imagery portrayed in recruitment advertisements.

In order to put the young disillusioned Officer in good humour – I told him this famous Mulla Nasrudin Teaching Story called “FASHION SHOW”:

FASHION SHOW – A Mulla Nasrudin Story

One day Nasrudin went to a prestigious fashion show.

When he returned – his friends asked him how he liked the fashion show.

“They cheat you...” Nasrudin complained, “the fashion show is a complete swindle.”

“What are you saying...? The fashion show is a swindle...? They cheat you...? How...? Tell us. How do they cheat you...?” all the friends asked.

Nasrudin said to them: 

“Yes. The Fashion Show is a swindle. They cheat you. First – they Show you the Women – and then – they try to Sell you the Clothes...” 

Well – this was the story I posted on the forum – which upset the humourless “Killjoys” in Uniform

Now – Dear Reader – Here is the “MORAL OF THE STORY” 

Recruitment Advertisements are like “Fashion Shows”

Do remember this story if you are thinking of “job hopping” – especially of you are thinking of quitting your good civilian job and joining the Armed Forces – like the Sub Lieutenant mentioned above did.

Remember – metaphorically – Recruitment Advertisements are like “Fashion Shows”.

Just like Fashion Shows – which try attract you by showing you glamorous “women” – and then – they try to sell you the clothes – in the same way – Military Recruitment Advertisements show you the “glamorous side” of Military Life – and then – they try to recruit you to undergo the tough life of hardship in the Armed Forces.

And later – you may get be disillusioned – when things don’t turn out as you had imagined them to be – and military life is not as glamourous as portrayed in the glitzy recruitment advertisements.

Do remember this FASHION SHOW story – especially if you are thinking of a Military Career – because the real life in the military is tough and hard – and – life in the Armed Forces is not all glamour and adventure as portrayed in recruitment advertisements. 

Do join the Defence Services – but – make sure you do so after due diligence.

Take a realistic view – and ask yourself: Do you have it in you to join the Military..? 

Dear Reader: 

Do have a look at the glamorous recruitment advertisements on TV enticing youth to join the Army, Navy and Air Force. 

Talk to some serving and retired Defence Officers about the actual life in the Armed Forces. 

Then – you will understand the import of the metaphor: 

“They show you the Women – and then – they try to sell you the Clothes...” 

I think this metaphor applies to all organisations – military, non-military and corporate.

Doesn’t it...?

VIKRAM KARVE

Copyright © Vikram Karve 
1. If you share this post, please give due credit to the author Vikram Karve
2. Please DO NOT PLAGIARIZE. Please DO NOT Cut/Copy/Paste this post
© vikram karve., all rights reserved.

Disclaimer:

1. This story is a fictional spoof, satire, pure fiction, just for fun and humor, no offence is meant to anyone, so take it with a pinch of salt and have a laugh.

2. All stories in this blog are a work of fiction. Events, Places, Settings and Incidents narrated in the stories are a figment of my imagination. The characters do not exist and are purely imaginary. Any resemblance to persons, living or dead, is purely coincidental.

Copyright Notice:

No part of this Blog may be reproduced or utilized in any form or by any means, electronic or mechanical including photocopying or by any information storage and retrieval system, without permission in writing from the Blog Author Vikram Karve who holds the copyright.

Copyright © Vikram Karve (All Rights Reserved)

Copyright © Vikram Karve (all rights reserved)

This is a revised and updated re-post of my story FASHION SHOW posted online earlier a number of times including at urls: http://karvediat.blogspot.in/2013/12/life-is-like-fashion-show.html  and  http://karvediat.blogspot.in/2014/07/recruitment-advertisements-are-life.html  and  http://karvediat.blogspot.in/2011/10/fashion-show.html  and  http://creative.sulekha.com/the-fashion-show-and-the-recipe_74988_blog  and http://karvediat.blogspot.in/2016/05/have-defence-officers-lost-their-sense.html etc

Humor in Uniform – “Effective” Communication

Humor in Uniform

“PUBLIC RELATIONS” (PR) in UNIFORM 

A Case of “Effective” Communication

Hilarious Memories of My Glorious Navy Days

A Spoof     

By

VIKRAM KARVE

CATCH-22 : GENERIC CONDOLENCE LETTERS

If you have read the inimitable war novel CATCH-22 – you will surely remember the episode of “generic condolence letters” in Chapter 31 of the book.

In his desperation to get promoted to General – the ambitious Group Commander Colonel Cathcart devises a stratagem of personally sending letters of condolence to the ‘next of kin’ of all those killed in action – since he feels that this initiative may help him get positive publicity – though – in actual fact – he is least concerned about the lives of the men under his command.

As is customary in impersonal formal military correspondence – a prescribed ‘standard format’ is prepared for these “generic condolence letters” – and copies of the standardized “condolence letter” are cyclostyled and kept ready as a form – so that only the name of the addressee has to be inserted.

The moment there is a fatal casualty and someone is “Killed in Action” (KIA) – the dead man’s name is promptly inserted in the form – and the “condolence letter” is immediately put up to the Air Group Commander Colonel Cathcart for his signature – and dispatched.

The condolence letter reads:

Dear Mrs., Mr., Miss, or Mr. and Mrs. …….

Words cannot express the deep personal grief I experienced when your husband, son, father, or brother was killed, wounded, or reported missing in action.

One day Doc Daneeka – a squadron medical officer is declared dead by mistake (he is actually alive) – and a condolence letter from Colonel Cathcart is promptly dispatched to his wife:

Dear Mrs., Mr., Miss, or Mr. and Mrs. Daneeka:

Words cannot express the deep personal grief I experienced when your husband, son, father, or brother was killed, wounded, or reported missing in action.

GENERIC CONGRATULATORY LETTERS

Many years ago – during my unforgettable Navy days – I once came across a similar episode.

But – here – it was a case of “generic congratulatory letters” – instead of the “generic condolence letters” of Catch-22.

Our tough-talking no-nonsense hard-taskmaster Boss (a “Sea Dog”) was replaced by a slick smooth-talking shrewd “Sea Doll”.

If you have read my earlier post “SEA DOGS” and “SEA DOLLS” – you will understand what the term “Sea Doll” means.

Well – if you haven’t read my spoof on  “Sea Dogs” and “Sea Dolls”  – just click the title above – and the article will open in a new window – but you can read that article later – so first – please read this story.

Our new “Sea Doll” boss had spent most of his career as a “wheeler-dealer” pushing files in the “Northern Naval Command” – and like all such careerist officers – our new ambitious boss believed in cordial “Public Relations” (PR) and polished “Social Graces”.

Our old “Sea Dog” boss had no taste for sham, pretension or tact – he was a coarse tyrant – but he was a genuine straight-talking autocrat – an original officer of the “old mould”.

In contrast – our new Boss was a “refined” fake – and his “mantra” for success was simple:

“Boot-lick your seniors – Boot your juniors – and – Cut the Throats of your course-mates”

But – he did this with finesse – especially – the “throat-cutting” part – he cut his competitor’s throat so smoothly – that even his victim did not realize that his throat had been cut.

Having made it to senior rank using these dishonorable methods – maybe due to guilty conscience – our Boss was overcome by a desire to “liked” by all – and so he developed a rather “patronizing attitude” towards his juniors – especially his course-mates and erstwhile seniors who had become junior to our Boss – since they had been passed over for promotion – and had fallen by the wayside as superseded officers – and – of course – our Boss continued his sycophancy towards his seniors – he continued “boot-licking” his senior officers with full gusto.

As I said – maybe this “compassion” towards his juniors was due to his guilty conscience – or – maybe – he felt that good “Public Relations” (PR) would help him get further promotions.

As a part of his PR drive – he started sending congratulatory letters to one and all.

Taking a cue from Catch-22 – in the same manner as Colonel Cathcart – our Boss asked his Secretary to prepare a “generic congratulatory letter” to be sent to all “select list” officers the moment a “promotion signal” arrived.

When the letter format was put up to our boss for approval – he added a last line:

“I believe that behind every successful man is a woman – so my wife joins me in congratulating your wife for your success...”

(Well – this maxim about a woman being behind every successful man was certainly true in his case – and almost everyone knew the immense “contribution” that our Boss’s wife had made towards her husband’s career success – but I would not like to digress and delve into specific details over here).

One day – after the AVS 2006 Bonanza – a large number of officers were suddenly promoted Captains, Commanders and Lieutenant Commanders.

In true Navy Style – Promotion Signals were released immediately.

Our Boss endorsed on the promotion signals: “Put up congratulation letters to all before lunchtime today.”

On seeing his Boss’s remarks – his Secretary, a young ‘Logistics’ Lieutenant, came in – and he said: “Sir – this is a huge list of names…”

“I know it is a big list – but I want all the congratulatory letters to be dispatched today itself – I desire that my letter should be the first congratulations letter to reach them…” our Boss said.

“Sir – actually it is a ‘Time Scale’ promotion – due to the AVS Cadre Review…” the Secretary said.

“I don’t care – a promotion is a promotion – you don’t argue with me – you just get the letters ready immediately – stop all other work – put everyone on the job – marshal all resources – I want to sign these all congratulatory letters before I go for lunch – and you will ensure that all letters are dispatched today – do you understand…?” the Boss shouted at the hapless Secretary.

Everyone got onto the job pronto.

Since the format of the “generic congratulations letter” was readily available – it was all a question of churning out copies on the personal letterhead of the Boss – entering the officer’s name on each letter – and putting up the letters in bunches for the Boss’s signature.

Meanwhile – tapping his contacts in Naval Headquarters (NHQ) – the canny Secretary had already found out the ship/unit addresses of all the officers in the promotion lists – and – another group was busy making envelopes ready for dispatch.

The stupendous task was completed – and by afternoon – all the congratulatory letters were successfully dispatched marked “urgent” – and – once the letter writing spree was over – normal duties were resumed.

COUP DE GRÂCE 

By next morning – all the newly-promoted officers in the same station had the congratulatory letters on their tables – and the outstation officers would get them in a day or two by priority mail/Speed-Post.

(By the way – this story happened many years ago – when “snail-mail” was still the prevalent method of correspondence – and – since these were personal congratulations from our Boss – sending them by FAX would be crude and “un-officer-like” – so all letters were sent in tastefully designed sealed envelopes)

Next morning – our Boss got a few “Thank You” calls from some newly-promoted officers who had received his congratulations letter.

Our Boss seemed pleased that his PR effort had borne fruit and he was in a good mood during our forenoon meeting.

It was past noon – and after a long meeting – we were about to break for lunch – when an officer barged into our Boss’s office. 

The officer was wearing four brand new stripes of a Captain.

He was our Boss’s course-mate.

Sadly – he had been passed over for promotion to a few years ago – and – like most superseded officers – he was appointed as a nondescript staff officer in the adjoining Headquarters.

He was in his 30^th year of service – and he was reconciled to retiring as a Commander – since he had missed all 3 chances for promotion to Captain.

But – suddenly – AVS 2006 Cadre Review happened – and he found himself wearing his fourth stripe – and – now – at least – he would retire as a Captain.

The newly promoted Captain was furious.

He was waving the congratulatory letter in his hand as he shouted at our Boss – who was his course-mate. 

The Officers seemed very angry at my Boss.

“What is the matter…? Why are you so angry…?” our Boss asked his course-mate.

“What is the meaning of this letter…?” the furious Captain asked our Boss.

“Well – at long last – you have been promoted to Captain – so I sent you a congratulatory letter…” our Boss said.

The angry Captain placed the letter in front of our Boss – and he said to our Boss: “Read the last line of your letter…”

Our Boss put on his reading glasses – and he read the last line in the letter – the “coup de grâce sentence” – which our Boss himself had personally inserted in the letter: 

“I believe that behind every successful man is a woman – so my wife joins me in congratulating your wife for your success…”

The Captain looked at our Boss – and he said angrily to our Boss: 

“You are my course-mate. You know that I am going through a bitter divorce. You know the circumstances due to which I am fighting for a divorce. You know how much harm my wife has caused me. You know how much I hate my wife. And – you are shamelessly congratulating my wife...? How can you be so cruel...? I never expected such disgraceful conduct from you…”

With those words – the angry Captain walked out in a huff – while our stunned Boss kept staring at the congratulatory letter in his hand.

Sometimes – “PR” can boomerang !!!

VIKRAM KARVE

Copyright © Vikram Karve 
1. If you share this post, please give due credit to the author Vikram Karve
2. Please DO NOT PLAGIARIZE. Please DO NOT Cut/Copy/Paste this post
© vikram karve., all rights reserved.

Disclaimer:

1. This story is a fictional spoof, satire, pure fiction, just for fun and humor, no offence is meant to anyone, so take it with a pinch of salt and have a laugh.

2. All stories in this blog are a work of fiction. Events, Places, Settings and Incidents narrated in the stories are a figment of my imagination. The characters do not exist and are purely imaginary. Any resemblance to persons, living or dead, is purely coincidental.

Copyright Notice:

No part of this Blog may be reproduced or utilized in any form or by any means, electronic or mechanical including photocopying or by any information storage and retrieval system, without permission in writing from the Blog Author Vikram Karve who holds the copyright.

Copyright © Vikram Karve (All Rights Reserved)

     

© vikram karve., all rights reserved.

 

This is a re-post of my story PR BOOMERANG earlier posted online by me in my Academic and Creative Writing Journal on September 24, 2015 at url: http://karvediat.blogspot.in/2015/09/humor-in-uniform-pr-boomerang.html  and  http://karvediat.blogspot.in/2016/01/pr-can-boomerang-humor-in-uniform.html  and  http://karvediat.blogspot.in/2016/06/public-relations-aka-pr-in-uniform.html