EFFECTS OF COMMUNICATION
Stimulus and Response (the SR Paradigm)
By
VIKRAM KARVE
Why do you speak…?
The aim of any communication is to produce a desired effect on the audience.
Communication is a stimulus and the effect of communication is the response we elicit from the recipient of our communication.
So before you speak, you must ask yourself: “What effect will my words have on the person(s) to whom I am speaking…?”
You must be clear in your mind what outcome you want to achieve and ask yourself: “How can I bring about the desired effect in the person I am communicating with…? What do I need to say…? What style should I adopt…?”
Given below are various effects a communication can produce in the audience, outcomes which you as a speaker can create in a listener, intentionally, or unintentionally, if you are not careful. You may intend to sympathize with someone but she may think you are patronizing her. You may want to humour someone and land up humiliating or insulting him.
Unintentional lapses in communication may result in negative outcomes in the audience.
Conversely you may want to confuse your audience and end up educating them…!
A FEW COMMUNICATION EFFECTS (STIMULUS and RESPONSE)
Inform
Instruct
Impress
Influence
Irritate
Insult
Instigate
Inflame
Teach
Guide
Educate
Persuade
Dissuade
Flatter
Humour
Entertain
Patronize
Appease
Console
Cajole
Confuse
Activate
Sympathize
Chastise
Humiliate
Annoy
Disgust
Alienate
Warn
Whether it is public speaking or interpersonal communication, make sure you have a definite intention and clear about the communication effect you want to achieve in the audience before you speak rather than create an unpredictable effect on the listener by default.
And if you do not want to have any effect on a person (or to cause any change in their understanding, beliefs, feelings or behaviour) then it is best to remain silent.
Why indulge in aimless communication…?
Why speak if you have nothing to say…?
This applies to other forms of communication too - so to generalise, why communicate if you have no message or information to convey, and if you do have something to say please make sure you communicate effectively and obtain the desired effect in the recipient of the communication.
VIKRAM KARVE
Copyright © Vikram Karve 2010
Vikram Karve has asserted his right under the Copyright, Designs and Patents Act 1988 to be identified as the author of this work.
© vikram karve., all rights reserved.
VIKRAM KARVE educated at IIT Delhi, ITBHU, Lawrence School Lovedale, and Bishop's School Pune, is an Electronics and Communications Engineer by profession, a Human Resource Manager and Trainer by occupation, a Teacher by vocation, a Creative Writer by inclination and a Foodie by passion. An avid blogger, he has written a number of fiction short stories and creative non-fiction articles in magazines and journals for many years before the advent of blogging. His delicious foodie blogs have been compiled in a book "Appetite for a Stroll". Vikram lives in Pune with his family and pet Doberman girl Sherry, with whom he takes long walks thinking creative thoughts.
Vikram Karve Creative Writing Blog - http://vikramkarve.sulekha.com
Academic Journal Vikram Karve – http://karvediat.blogspot.com
Professional Profile of Vikram Karve - http://www.linkedin.com/in/karve
Email: vikramkarve@sify.com
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