Dear Reader: I read this somewhere, jotted it down in my diary, and now, am posting these nuggets of management wisdom for your perusal. Have a laugh and then reflect.
FUNDAMENTALS OF MARKETING MANAGEMENT
You see a gorgeous girl at a party.
You go up to her and say, "I am very rich. Marry me!"
That is Direct Marketing.
You are at a party with a bunch of friends and see a gorgeous girl.
One of your friends goes up to her and pointing at you says, “He is very rich. Marry him."
That is Advertising.
You see a gorgeous girl at a party.
You go up to her and ask her for her cell phone number.The next day you call her up and say, "Hi, I am very rich. Marry me."
That is Telemarketing.
You are at a party and see a gorgeous girl.
You get up and straighten your tie, walk up to her and get her a drink. You open the door for her, pick up her bag after she drops it, give her a lift in your car, and then say, “By the way, I am very rich. Will you marry me?"
That is Public Relations.
You are at a party and see a gorgeous girl.
She walks up to you and says, "You are very rich.”
That is Brand Recognition.
You see a gorgeous girl at a party.
You go up to her and say, "I am very rich. Marry me."She gives you a nice hard slap on your face.
That is Customer Feedback.
Hey, you management wizards out there, any comments?
VIKRAM KARVE
vikramkarve@sify.com
http://vikramkarve.sulekha.com
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